Launching a business from zero: what to do before your first ad spend
Most launch mistakes are made before sales even start. Six steps worth taking before the first advertising budget.
ReadYulia Chorna
Insights
Notes on strategy, growth and brands: how to launch a business, find where value is lost and build a brand that works for results.
Positioning: how to stop being “just another one” in the market
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The business works but isn’t growing: 7 places where money leaks
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